Foundation Repair
Your pipeline is full of inspections homeowners stalled on. Nobody is working them.
Foundation work is expensive and homeowners put it off — they get the inspection, see a $12K estimate, and go quiet while the cracks keep widening. They didn't say no; they got scared and waited. We start by re-opening those stalled inspections and estimates — the deals you already chased — and nurturing them through the long decision, then the same system handles new-lead speed, follow-up, after-hours calls, and reviews, so nothing goes cold while your crews are doing the lifts.
Prefer a person? Book a call — thirty minutes, direct with the founders.
This is your pipeline right now.
Leads and past customers going cold while you're on the job — every one a booked job you didn't get.
Where the work is leaking
Your stalled estimates go quiet while the cracks get worse
You inspect, you quote $12K, you follow up twice — then the homeowner goes dark because it's a big scary number, and your reps move to the next fresh lead. The damage doesn't stop; six months later they call someone. The company that kept showing up over those months wins the job you already inspected.
New leads go to whoever answers first
A worried homeowner with a cracking wall fills out a form and it sits in an inbox while your crews are on lifts. Speed-to-lead is everything — the company that texts back in a minute books the inspection; the one that calls back tomorrow is one of three the homeowner is comparing.
The long follow-up, after-hours, and reviews quietly leak
The homeowner who needed three months to commit stopped hearing from you after two calls. The evening call rolls to voicemail. That $12K estimate never gets the next nudge. And the customer whose house you saved never gets asked for a review.
One system. Start with the fastest money.
PULSE Wake — Estimate & Lead Recovery
Start here. We re-open your stalled inspections and estimates and the repair that's grown into a bigger scope — the high-ticket jobs homeowners got scared off and went quiet on — with messages that bring them back to the table. The fastest money in foundation repair is the estimates you already inspected and never closed.
PULSE Flash — Speed-to-Lead
Every new lead — web form, campaign, referral — gets a personal text in seconds, so you're the first company the worried homeowner hears from, not the fourth.
PULSE Voice — 24/7 Answering
Catches the calls your office can't — evenings, weekends, and overflow when your crews are all on lifts. Books the inspection and routes the serious buyers.
PULSE Relay — Long-Cycle Nurture & Follow-Up
This is the engine for foundation work. A homeowner who doesn't commit on the first estimate isn't lost — a $12K decision takes months. Relay keeps the follow-up going across that full window, the right nudge at the right time on that open estimate, and hands the ready-to-talk ones back to your closer.
PULSE Stars — Reviews & Reputation
Asks every happy homeowner for a review once the lift is done and the house is steady, catches an unhappy one early so you can make it right before it becomes a public one-star, and replies to every review that posts — so your Google rank climbs and the next worried homeowner already trusts you.
PULSE Social — Comments & DMs
Answers the comments and messages on your social, so a homeowner asking about a cracking wall in your replies doesn't sit ignored. Full content management available if you want us posting too.
Watch Wake bring a customer back.
A real reactivation conversation — and you only pay when it books.
Common questions
Exactly — so Wake and Relay are built for that. Wake re-opens the inspections and estimates that went quiet, and Relay nurtures them across the full months-long decision instead of letting them die after two follow-ups. The homeowner who got scared off didn't say no; they just need to keep hearing from you while the cracks get worse. That's real money you already inspected.
No. Most foundation companies start with Wake because it pays back fastest — it works the estimates and leads you already have. Speed-to-lead, nurture, answering, reviews, and the rest turn on when you are ready.
We typically see 5-15% of a cold estimate list re-engage. On 300 stalled estimates, that is 15-45 conversations — jobs you were not going to get otherwise, on a $12K average ticket.
Jobber, ServiceTitan, JobNimbus, and most field-service software. Inspections, estimates, calls, and customer notes sync automatically.
Let's do the math you've been avoiding.
You already paid $125K–$375K to acquire these leads.
35 closed deals × $5K — you're leaving
on the table — today those leads earn you $0, just sitting there.
35% response · 20% booking · 20% close — conservative numbers from real campaigns.
How many stalled estimates are sitting quiet in your pipeline?
Talk to PULSE and hear how it would win back your last 100 estimates.