Mortgage
A rate shopper signs with whoever calls back first. Five minutes late and the loan is gone.
In mortgage, speed is the whole game. The borrower fills out four lender forms in one sitting and goes with the first loan officer who calls — not the best rate, the fastest call. Reply in seconds and the application is yours; reply after lunch and it is on someone else's desk. We start by making sure every new lead gets a call back in seconds, then the same system re-engages your old pre-quals and past borrowers, nurtures the pre-approval through to the closing table, and gets you reviews — so nothing leaks while you are clearing conditions.
Prefer a person? Book a call — thirty minutes, direct with the founders.
This is your pipeline right now.
Leads and past customers going cold while you're on the job — every one a booked job you didn't get.
Where the work is leaking
New leads go to whoever calls back first — and the window is minutes
A borrower submits four lender forms in one sitting and signs with the first one who calls. It is not about your rate; it is about your reply time. The loan officer who calls back in a minute starts the application; the one who calls back in an hour is talking to someone who already picked another lender.
Old pre-quals and past borrowers sit cold while rates move
The pre-qual that did not move forward, the application that stalled at conditions, the borrower you closed two years ago who could refi the day rates drop — that is a pipeline of business you already worked, going untouched because nobody has time to reach back to all of them.
The long pre-approval, after-hours, and reviews quietly leak
A pre-approval can sit for weeks before the borrower finds a house, and the ones you stop following up on go quiet and shop again. The evening call rolls to voicemail. And the borrower thrilled to get their keys never gets asked for the review that would bring you the next referral.
One system. Start with the fastest money.
PULSE Wake — Borrower & Lead Recovery
Start here. Wake re-engages your old pre-quals, your dead applications, and your past borrowers — including the ones who could refi the day rates move — with messages that bring them back to the table. The fastest money for a loan officer is the borrowers you already worked and never closed.
PULSE Flash — Speed-to-Lead
This is the whole game in mortgage. Every new lead gets a call back in seconds — before the borrower has finished filling out the next lender's form — so you are the loan officer they talk to first, not the fourth one who calls tomorrow. Reply time is what wins the application.
PULSE Voice — 24/7 Answering
Catches the calls your office cannot — evenings, weekends, and overflow when you are deep in a file. Captures the new inquiry, takes the details, and routes the serious borrowers instead of letting them roll to voicemail and call the next lender.
PULSE Relay — Pre-Approval Nurture & Follow-Up
A pre-approval is a long road to the closing table. Relay keeps the follow-up going across the weeks a borrower spends house-hunting and clearing conditions, the right nudge at the right time, so the pre-approval you issued does not go quiet and shop again — and hands the ready-to-move ones back to you.
PULSE Stars — Reviews & Reputation
Asks every happy borrower for a review right after they get the keys, catches an unhappy one early so you can make it right before it becomes a public one-star, and replies to every review that posts — so your Google rank climbs and the next rate shopper already trusts you before they call.
PULSE Social — Comments & DMs
Answers the comments and messages on your social, so a borrower asking about getting pre-approved in your replies does not sit ignored. Full content management available if you want us posting too.
Watch Wake bring a customer back.
A real reactivation conversation — and you only pay when it books.
Common questions
That is exactly the opening. Wake re-engages your old pre-quals, your stalled applications, and your past borrowers — and reaches the refi candidates the moment rates move, when they are most likely to act. You already did the work to get those borrowers once; Wake brings them back without you generating a single new lead.
No. Most loan officers start with Flash and Wake — Flash because reply speed is what wins the application, Wake because it works the borrowers you already have. Answering, pre-approval nurture, reviews, and the rest turn on when you are ready.
No. It does not quote rates, give numbers, or promise an approval — that is your job and your compliance team's. It handles the speed and the follow-up: calling the lead back in seconds, capturing the details, booking the call with you, and keeping the borrower warm. You stay in control of every rate and decision.
Encompass, Floify, Salesforce, HubSpot, and most mortgage and CRM software. Leads, applications, calls, and borrower notes sync automatically.
Let's do the math you've been avoiding.
You already paid $125K–$375K to acquire these leads.
35 closed deals × $5K — you're leaving
on the table — today those leads earn you $0, just sitting there.
35% response · 20% booking · 20% close — conservative numbers from real campaigns.
How many applications went to the loan officer who called back before you?
Talk to PULSE and hear how it would call back your next lead in seconds.