Pest Control
Your customer list is full of plans to renew. Nobody is working it.
Pest control runs on recurring revenue — every lapsed plan, cancelled customer, and one-time job that never became a plan is money walking. We start by winning them back, the fastest cash you already earned.
Rather just talk it through? — PULSE runs the check by voice, right now.
This is your pipeline right now.
Leads and past customers going cold while you're on the job — every one a booked job you didn't get.
Where the work is leaking
Your recurring plans lapse and nobody wins them back
A quarterly plan lapses, a customer cancels after one bad season, and your recurring revenue quietly shrinks while your office books today's jobs. Every lapsed plan is money you already earned — and the customer signs with whoever calls first when the ants come back.
One-time treatments never become recurring
A customer pays for a single rodent job and you never reach back to put them on a plan — so the recurring revenue you could have locked in stays a one-off. That conversion is the highest-margin money in your business, and it leaks every time nobody follows up.
Seasonal spikes, new leads, and reviews quietly leak
Termites in spring, mosquitoes in summer, rodents in fall — last year's customers need you again, but nobody reaches out before they Google a competitor. The web lead sits in an inbox, the quote never gets a nudge, and the happy customer never gets asked for a review.
One system. Start with the fastest money.
PULSE Wake — Customer Reactivation
Start here. We work your whole customer list and old quotes — lapsed and cancelled plans, the seasonal reach-out before termites and rodents hit, and the one-time customers who should be on a plan. The fastest money in your business is the customers you already have.
PULSE Flash — Speed-to-Lead
Every new lead — web form, seasonal campaign, referral — gets a personal text in seconds, so you're the first pest company they hear from, not the fourth.
PULSE Voice — 24/7 Answering
Catches the calls your office can't — evenings, weekends, and the seasonal surge when every line is ringing at once. Books the service call and flags the urgent infestations.
PULSE Relay — Quote & Plan Follow-Up
The customer who doesn't sign up on the first call isn't lost. Relay keeps the follow-up going for days — the right nudge at the right time on that recurring-plan or treatment quote — and hands the ready-to-talk ones to your closer.
PULSE Stars — Reviews & Reputation
Asks every happy customer for a review right after a clean treatment, catches an unhappy one early so you can make it right before it becomes a public one-star, and replies to every review that posts — so your Google rank climbs and the next caller already trusts you.
PULSE Social — Comments & DMs
Answers the comments and messages on your social, so a customer asking about a bug problem in your replies doesn't sit ignored. Full content management available if you want us posting too.
Watch Wake bring a customer back.
A real reactivation conversation — and you only pay when it books.
Common questions
Recurring revenue is exactly where Wake earns its keep. It wins back the plans that lapsed, reaches cancelled customers before the next season, and converts your one-time treatments into recurring plans — timed to the spike when termites, mosquitoes, or rodents are already on the customer's mind. That's real money you already earned, and the repeat revenue compounds.
No. Most pest control companies start with Wake because it pays back fastest — it works the customer list you already have. Speed-to-lead, follow-up, answering, reviews, and the rest turn on when you are ready.
We typically see 5-15% of a dormant list re-engage. On 4,000 past customers, that is 200-600 conversations — renewed plans, seasonal jobs, and one-time-to-recurring conversions you were not going to get otherwise.
PestPac, FieldRoutes, Jobber, ServiceTitan, and most pest-control and field-service software. Plans, jobs, calls, and customer notes sync automatically.
Let's do the math you've been avoiding.
You already paid $125K–$375K to acquire these leads.
23 closed deals × $5K — you're leaving
on the table — today those leads earn you $0, just sitting there.
30% response · 10% booking · 30% close — conservative numbers from real campaigns.
How many lapsed plans and one-time jobs are sitting in your customer list?
Talk to PULSE and hear how it would win back your last 100 customers.