Pool
You are sitting on two piles of money: the builds that stalled and the service accounts that lapsed. Nobody is working either.
A pool company has two ways to leak revenue. The $55K build quote a homeowner loved and then went quiet on — they did not say no, they are weighing a big-ticket decision. And the weekly-service customer who drifted off your route that nobody called to win back. We start by working both — re-opening the stalled build quotes and reactivating the lapsed maintenance accounts — then the same system handles new-lead speed, the long build follow-up, answering, and reviews, so nothing goes cold while your crews are on the deck.
Prefer a person? Book a call — thirty minutes, direct with the founders.
This is your pipeline right now.
Leads and past customers going cold while you're on the job — every one a booked job you didn't get.
Where the work is leaking
Your build quotes stall and go quiet
You design the pool, you send the $55K quote, you follow up twice — then the homeowner goes dark while they weigh the biggest backyard purchase of their life, and your team moves to the next fresh lead. A build is a months-long decision; the company that keeps showing up over those months wins the job you already designed.
Lapsed service accounts walk off the route and nobody chases them
The weekly-cleaning customer who paused for winter, the maintenance plan that quietly expired, the account that drifted after one missed visit — that is recurring revenue walking out the door. Your office is running today's route, not reaching back to win the lapsed accounts that used to pay you every month.
New leads, after-hours, and reviews quietly leak
A web lead or form fill sits in an inbox while your crews are on the deck. Speed-to-lead is everything — the company that texts back in a minute books the consult. The evening call rolls to voicemail. And the customer thrilled with a sparkling pool all summer never gets asked for a review.
One system. Start with the fastest money.
PULSE Wake — Quote Recovery & Service Win-Back
Start here — and for pool it pulls double duty. Wake re-opens your stalled build quotes (the $55K jobs homeowners went quiet on) and reactivates your lapsed service accounts (the weekly cleaning and maintenance plans that drifted off the route). The fastest money in a pool business is the builds you already quoted and the customers who already paid you every month.
PULSE Flash — Speed-to-Lead
Every new lead — web form, campaign, referral — gets a personal text in seconds, so you are the first company the homeowner hears from, not the fourth in a stack of quotes.
PULSE Voice — 24/7 Answering
Catches the calls your office cannot — evenings, weekends, and overflow when your crews are all on the deck. Books the consult, takes the service request, and routes the serious buyers.
PULSE Relay — Long-Cycle Build Nurture & Follow-Up
This is the engine for the construction side. A $55K build quote that does not close on the first call is still alive — the homeowner is weighing it. Relay keeps the follow-up going across the full multi-month decision, the right nudge at the right time on that open quote, and hands the ready-to-sign ones back to your closer.
PULSE Stars — Reviews & Reputation
Asks every happy homeowner for a review after a clean build hand-off or a great service season, catches an unhappy one early so you can make it right before it becomes a public one-star, and replies to every review that posts — so your Google rank climbs and the next homeowner already trusts you.
PULSE Social — Comments & DMs
Answers the comments and messages on your social, so a homeowner asking about a new build or a service quote in your replies does not sit ignored. Full content management available if you want us posting too.
Watch Wake bring a customer back.
A real reactivation conversation — and you only pay when it books.
Common questions
No — Wake covers both, and that is the point. It re-opens the stalled build quotes (the $55K jobs that went quiet over a long decision) and wins back the lapsed service accounts (the weekly cleaning and maintenance plans that drifted off your route). Two money piles, one system. Most pool companies start there because both pay back without you generating a single new lead.
No. Most pool companies start with Wake because it pays back fastest — it works the quotes and accounts you already have. Speed-to-lead, build nurture, answering, reviews, and the rest turn on when you are ready.
We typically see 5-15% of a cold list re-engage. On 200 stalled build quotes that is 10-30 conversations on a $55K average ticket, and on a few hundred lapsed service accounts it is recurring monthly revenue you were not going to get back otherwise.
Skimmer, Pool Brain, Jobber, ServiceTitan, and most pool and field-service software. Quotes, routes, calls, and customer records sync automatically.
Let's do the math you've been avoiding.
You already paid $125K–$375K to acquire these leads.
35 closed deals × $5K — you're leaving
on the table — today those leads earn you $0, just sitting there.
35% response · 20% booking · 20% close — conservative numbers from real campaigns.
How many stalled build quotes and lapsed service accounts are sitting in your system?
Talk to PULSE and hear how it would win back your last 100 quotes and accounts.