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A flooded basement at 2am goes to whoever answers first. Right now that is not always you.

Water, fire, and mold are emergencies — the homeowner standing in two inches of water calls three companies and signs with the first one who picks up. Miss that call and you lose a $20K insurance-funded job in the time it takes to ring twice. We start by making sure every emergency call gets answered and every new lead gets a text in seconds, then the same system works your old leads and past customers for referrals and maintenance agreements, carries the insurance claim through to the job, and gets you reviews — so nothing leaks while your crews are on a loss.

Take the PULSE Checklet's find where it hurts

Prefer a person? Book a call — thirty minutes, direct with the founders.

This is your pipeline right now.

Leads and past customers going cold while you're on the job — every one a booked job you didn't get.

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Revenue at risk
$0
in leads going cold from no follow-up
0
booked
MWMarcus WhitfieldFire & smoke restoration · last contact 312d ago$14,000Awaiting follow-up
RFThe Restrepo FamilyWater damage restoration · last contact 241d ago$10,800Awaiting follow-up
PBPriya BalanMold remediation · last contact 198d ago$8,900Awaiting follow-up
TBTom ByrneStorm damage cleanup · last contact 96d ago$6,000Awaiting follow-up
DRDave ReyesSewage cleanup · last contact 5d ago$4,800Awaiting follow-up
SKSarah KleinEmergency board-up · last contact 2d ago$3,200Awaiting follow-up

Where the work is leaking

01

The emergency call comes when nobody is at the desk

Pipes burst at night, fires happen on weekends, the storm that floods the neighborhood hits all at once. The homeowner in a flooded basement does not leave a voicemail — they hang up and call the next company. Every missed after-hours call is a $20K job that went to whoever picked up.

02

New leads go to whoever answers first — and it is a sprint

A water-damage lead is worth nothing in an hour. The homeowner is panicking and dialing down a list. The restoration company that texts back in a minute and books the dry-out wins the claim; the one that calls back after the morning meeting is calling a house that already has a crew on site.

03

The insurance claim, the referral, and the review quietly leak

The job stalls waiting on an adjuster and nobody keeps it moving. The grateful homeowner who would refer the whole block never gets asked. That five-star review after a clean mold remediation never gets requested. And the old lead that did not convert last storm season is sitting cold.

One system. Start with the fastest money.

01

PULSE Wake — Lead & Customer Recovery

Restoration is low-repeat — the same house rarely floods twice — so Wake works differently for you. It re-engages your old unconverted leads, your past customers for referrals and preventive/maintenance agreements, and the estimates that never closed. The fastest money here is the relationships you already earned but never reached back to.

02

PULSE Flash — Speed-to-Lead

Every new lead — web form, storm campaign, referral — gets a personal text in seconds, so the panicking homeowner hears from you first, not fourth. In restoration the first reply books the dry-out; everyone after is too late.

03

PULSE Voice — 24/7 Emergency Answering

This is the heart of the business. It catches the calls your office cannot — nights, weekends, holidays, and the storm surge when every line is ringing at once. It answers the flooded-basement call at 2am, books the emergency, and dispatches the urgent ones instead of letting them roll to voicemail and the next company.

04

PULSE Relay — Claim Follow-Through & Follow-Up

A restoration job lives or dies on follow-through. Relay keeps the claim moving while you wait on the adjuster, nudges the homeowner who needs the estimate approved, and follows up on every lead that did not book on the first call — so the job does not stall and the lead does not go cold.

05

PULSE Stars — Reviews & Reputation

Asks every grateful homeowner for a review right after a clean dry-out or remediation, catches an unhappy one early so you can make it right before it becomes a public one-star, and replies to every review that posts — so your Google rank climbs and the next panicking caller already trusts you before they dial.

06

PULSE Social — Comments & DMs

Answers the comments and messages on your social, so a homeowner with water in the basement messaging your page at midnight does not sit ignored. Full content management available if you want us posting too.

Watch Wake bring a customer back.

A real reactivation conversation — and you only pay when it books.

Live — what PULSE Wake does
1
Someone who went quiet
Marcus asked for a quote, then went dark 10 months ago. Your list is full of them.
2
PULSE Wake reaches out
It re-opens the conversation on its own, with a real, personal message. No one on your team lifts a finger.
3
They come back
It reminds them what they wanted and offers real times before they drift off again.
4
Booked — you only pay on results
A job you'd written off lands on the calendar. Wake runs on performance: no booking, no fee.
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Common questions

Right — so Wake works differently for you. It does not chase repeat jobs; it works your old unconverted leads, your past customers for referrals and preventive or maintenance agreements, and the estimates that never closed. That is real money you already earned and never reached back to. The bigger lift for restoration is up front — making sure every emergency call gets answered and every new lead gets a reply in seconds.

No. Most restoration companies start with Voice and Flash because that is where the money leaks fastest — the after-hours emergency call and the speed-to-lead sprint. Wake, claim follow-through, reviews, and the rest turn on when you are ready.

Yes. It answers in your company name, gathers the loss details, books or dispatches the emergency, and flags the urgent ones so a crew gets moving — instead of the homeowner hanging up and calling the next company while your line rings out.

Encircle, DASH, ServiceTitan, and most restoration and field-service software. Calls, jobs, claim notes, and customer records sync automatically.

Let's do the math you've been avoiding.

Adjust the sliders to see your numbers

2,500
1,00010,000
$5K
$1,000$50K

You already paid $125K$375K to acquire these leads.

Leads2,500
Conversations875
Appointments175
Closed deals35

35 closed deals × $5K — you're leaving

$175K

on the table — today those leads earn you $0, just sitting there.

35% response · 20% booking · 20% close — conservative numbers from real campaigns.

Want to see if these numbers hold up for your business?

Take the PULSE Checklet's find where it hurts

Book a call instead

How many 2am emergency calls are going to the company that answered before you?

Talk to PULSE and hear how it would answer your next after-hours emergency.