In-Home Senior Care
A family in a crisis goes with whoever answers first. Most of your inquiries reach a voicemail.
A single home-care client is worth $4–8K a month, and the inquiry almost always lands mid-crisis — a discharge, a fall, a parent who can't be alone anymore. Answer with a calm voice and book the assessment, and the client is yours; call back tomorrow and they're gone.
Rather just talk it through? — PULSE runs the check by voice, right now.
This is your pipeline right now.
Leads and past customers going cold while you're on the job — every one a booked job you didn't get.
Where the work is leaking
The crisis call comes when nobody's at the desk
Falls and discharges don't happen 9-to-5. The family calls on a Saturday night, gets a voicemail, and by Monday they've signed with the agency that picked up. A client worth $4–8K a month is decided in the first ten minutes, and the agency that answers calm and ready wins it.
Inquiries go to whoever responds first
A web inquiry or referral sits in an inbox while your coordinators are staffing cases. Families in a crisis call three agencies and go with the first one that responds — the agency that texts back in a minute books the assessment; the one that follows up next week never gets the call back.
Past inquiries, the slow family decision, and reviews quietly leak
The family that inquired six months ago is ready now — and nobody reached back. The family weighing the decision for three weeks goes cold. The lapsed client whose situation changed never gets a check-in. And the daughter relieved her mom is cared for never gets asked for a review.
One system. Start with the fastest money.
PULSE Wake — Inquiry & Client Reactivation
Start here. We work your whole inquiry list and past clients — families who inquired before they were ready, lapsed clients whose needs have changed, and assessments that never got scheduled — with messages that bring them back to book care. The fastest money in your agency is the families you already reached.
PULSE Flash — Speed-to-Inquiry
Every new inquiry — web form, referral, hospital discharge planner — gets a personal text in seconds, so you're the first agency the family hears from in the crisis, not the third.
PULSE Voice — 24/7 Compassionate Intake
Catches the calls your office can't — nights, weekends, and the moment a family hits a crisis. Answers with a calm, patient voice, takes the situation down, and books the assessment so no family in a hard moment reaches a voicemail.
PULSE Relay — Family Decision Follow-Up
Choosing care for a parent takes weeks, and the family that doesn't decide on the first call isn't lost. Relay keeps the follow-up going gently for as long as the decision takes — the right check-in at the right time — and hands the ready families to your team.
PULSE Stars — Reviews & Reputation
Asks every family who had a good experience for a review at the right moment, catches an unhappy one early so you can make it right before it becomes a public one-star, and replies to every review that posts — so your Google rank climbs and the next family searching already trusts you.
PULSE Social — Comments & DMs
Answers the comments and messages on your social, so a family asking about care in your replies doesn't sit ignored. Full content management available if you want us posting too.
Watch Wake bring a customer back.
A real reactivation conversation — and you only pay when it books.
Common questions
Yes — that's the point. Many families inquire months before they're ready, then go quiet when the moment passes. Wake reaches back gently when the situation is likely to have changed — a check-in, not a sales push — and brings the families who are now ready back to book an assessment. That's real money you already paid to reach, at a value that justifies the work.
No. Most agencies start with Flash and Voice because a single answered crisis call can be worth tens of thousands in lifetime value. Wake, follow-up, reviews, and the rest turn on when you are ready.
It's built to sound calm and patient, and its only job is to answer, take the situation down, and book the assessment — never to handle the care conversation. Anything that needs a person gets flagged to your team right away. The win is that no family hits a voicemail in a hard moment.
WellSky / ClearCare, AlayaCare, and most home-care management and scheduling software. Inquiries, calls, assessments, and client notes sync automatically.
Let's do the math you've been avoiding.
You already paid $125K–$375K to acquire these leads.
23 closed deals × $5K — you're leaving
on the table — today those leads earn you $0, just sitting there.
30% response · 10% booking · 30% close — conservative numbers from real campaigns.
How many crisis calls and old inquiries are slipping past your front desk?
Talk to PULSE and hear how it would answer your next family in a crisis.