Roofing
Your pipeline is full of estimates you never closed. Nobody is working them.
Every roof you quoted and didn't win is still a homeowner who needs a roof — plus the repair customers who'll need a full replacement, and the storm leads that piled up faster than your crews could call back. We start by working those old estimates and dead leads — the fastest money you've already chased — then the same system handles new-lead speed, follow-up, after-hours and storm-surge calls, and reviews, so nothing leaks while you're on the roof.
Prefer a person? Book a call — thirty minutes, direct with the founders.
This is your pipeline right now.
Leads and past customers going cold while you're on the job — every one a booked job you didn't get.
Where the work is leaking
Your unsold estimates die in a drawer
You inspect, you quote, you follow up once — then the crew is on the next roof and the estimate goes cold. The homeowner still needs a roof; they just buy it from whoever followed up. You already paid to win that lead.
New and storm leads go to whoever answers first
A hail event drops fifty leads in a week and they sit in an inbox while your crews are slammed. Speed-to-lead is everything in roofing — the contractor who texts back in a minute gets on the roof; the one who calls back tomorrow is bidding against three others.
After-hours, follow-up, and reviews quietly leak
The storm calls come at night. The third caller rolls to voicemail when two lines are busy. That $18K replacement estimate never gets a nudge. And the homeowner who would leave you five stars after a clean tear-off never gets asked.
One system. Start with the fastest money.
PULSE Wake — Estimate & Lead Recovery
Start here. We work your unsold estimates, dead storm leads, and past repair customers — the roofs you quoted and the leads that went cold — with messages that bring them back to sign. The fastest money in roofing is the work you already chased.
PULSE Flash — Speed-to-Lead
Every new lead — web form, storm campaign, referral — gets a personal text in seconds, so you are the first roofer they hear from, not the fourth.
PULSE Voice — 24/7 Answering
Catches the calls your office can't — nights, weekends, and the storm surge when every line is ringing at once. Books the inspection and flags the emergencies.
PULSE Relay — Estimate Follow-Up
The homeowner who doesn't sign on the first call isn't lost. Relay keeps the follow-up going for days — the right nudge at the right time on that open estimate — and hands the ready-to-talk ones to your closer.
PULSE Stars — Reviews & Reputation
Asks every happy homeowner for a review right after a clean tear-off, catches an unhappy one early so you can make it right before it becomes a public one-star, and replies to every review that posts — so your Google rank climbs and the next caller already trusts you.
PULSE Social — Comments & DMs
Answers the comments and messages on your social, so a storm lead in your replies doesn't sit ignored. Full content management available if you want us posting too.
Watch Wake bring a customer back.
A real reactivation conversation — and you only pay when it books.
Common questions
Right — so Wake works differently for you. It works your unsold estimates, your dead storm leads, and the repair customers who will need a full replacement. That is real money you already chased and never closed.
No. Most roofers start with Wake because it pays back fastest — it works the estimates and leads you already have. Speed-to-lead, follow-up, answering, reviews, and the rest turn on when you are ready.
We typically see 5-15% of a cold estimate list re-engage. On 400 unsold estimates, that is 20-60 conversations — replacements you were not going to get otherwise.
AccuLynx, JobNimbus, Roofr, ServiceTitan, Jobber, and most roofing and field-service software. Estimates, calls, and customer notes sync automatically.
Let's do the math you've been avoiding.
You already paid $125K–$375K to acquire these leads.
35 closed deals × $5K — you're leaving
on the table — today those leads earn you $0, just sitting there.
35% response · 20% booking · 20% close — conservative numbers from real campaigns.
How many unsold estimates are sitting in your pipeline?
Talk to PULSE and hear how it would win back your last 100 estimates.