Roofing
Your pipeline is full of estimates you never closed. Nobody is working them.
Every roof you quoted and didn't win is still a homeowner who needs a roof — plus the repair customers who'll need a full replacement, and the storm leads that piled up faster than your crews could call back. We start by working those old estimates and dead leads, the fastest money you already chased.
Rather just talk it through? — PULSE runs the check by voice, right now.
This is your pipeline right now.
Leads and past customers going cold while you're on the job — every one a booked job you didn't get.
Where the work is leaking
Your unsold estimates die in a drawer
You inspect, you quote, you follow up once — then the crew is on the next roof and the estimate goes cold. The homeowner still needs a roof; they just buy it from whoever followed up. You already paid to win that lead.
New and storm leads go to whoever answers first
A hail event drops fifty leads in a week and they sit in an inbox while your crews are slammed. Speed-to-lead is everything in roofing — the contractor who texts back in a minute gets on the roof; the one who calls back tomorrow is bidding against three others.
After-hours, follow-up, and reviews quietly leak
The storm calls come at night. The third caller rolls to voicemail when two lines are busy. That $18K replacement estimate never gets a nudge. And the homeowner who would leave you five stars after a clean tear-off never gets asked.
One system. Start with the fastest money.
PULSE Wake — Estimate & Lead Recovery
Start here. We work your unsold estimates, dead storm leads, and past repair customers — the roofs you quoted and the leads that went cold — with messages that bring them back to sign. The fastest money in roofing is the work you already chased.
PULSE Flash — Speed-to-Lead
Every new lead — web form, storm campaign, referral — gets a personal text in seconds, so you are the first roofer they hear from, not the fourth.
PULSE Voice — 24/7 Answering
Catches the calls your office can't — nights, weekends, and the storm surge when every line is ringing at once. Books the inspection and flags the emergencies.
PULSE Relay — Estimate Follow-Up
The homeowner who doesn't sign on the first call isn't lost. Relay keeps the follow-up going for days — the right nudge at the right time on that open estimate — and hands the ready-to-talk ones to your closer.
PULSE Stars — Reviews & Reputation
Asks every happy homeowner for a review right after a clean tear-off, catches an unhappy one early so you can make it right before it becomes a public one-star, and replies to every review that posts — so your Google rank climbs and the next caller already trusts you.
PULSE Social — Comments & DMs
Answers the comments and messages on your social, so a storm lead in your replies doesn't sit ignored. Full content management available if you want us posting too.
Watch Wake bring a customer back.
A real reactivation conversation — and you only pay when it books.
Common questions
Right — so Wake works differently for you. It works your unsold estimates, your dead storm leads, and the repair customers who will need a full replacement. That is real money you already chased and never closed.
No. Most roofers start with Wake because it pays back fastest — it works the estimates and leads you already have. Speed-to-lead, follow-up, answering, reviews, and the rest turn on when you are ready.
We typically see 5-15% of a cold estimate list re-engage. On 400 unsold estimates, that is 20-60 conversations — replacements you were not going to get otherwise.
AccuLynx, JobNimbus, Roofr, ServiceTitan, Jobber, and most roofing and field-service software. Estimates, calls, and customer notes sync automatically.
Let's do the math you've been avoiding.
You already paid $125K–$375K to acquire these leads.
23 closed deals × $5K — you're leaving
on the table — today those leads earn you $0, just sitting there.
30% response · 10% booking · 30% close — conservative numbers from real campaigns.
How many unsold estimates are sitting in your pipeline?
Talk to PULSE and hear how it would win back your last 100 estimates.