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Your pipeline is full of proposals stuck in "still thinking about it." Nobody is working them.

Solar closes over months, not on the first call. Every $24K proposal a homeowner is sitting on is still a deal — they didn't say no, they went quiet. We start by working those stalled proposals and old leads — the deals you already chased — and nurturing them through the long decision, then the same system handles new-lead speed, battery and add-on upsells to past installs, answering, and reviews, so nothing goes cold while you're closing the ones that are ready.

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This is your pipeline right now.

Leads and past customers going cold while you're on the job — every one a booked job you didn't get.

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Revenue at risk
$0
in leads going cold from no follow-up
0
booked
MWMarcus WhitfieldSolar + battery · last contact 312d ago$24,000Awaiting follow-up
RFThe Restrepo FamilyRoof + solar · last contact 241d ago$18,400Awaiting follow-up
PBPriya BalanPanel install · last contact 198d ago$15,300Awaiting follow-up
TBTom ByrneSystem expansion · last contact 96d ago$10,200Awaiting follow-up
DRDave ReyesBattery backup · last contact 5d ago$8,300Awaiting follow-up
SKSarah KleinEV + solar · last contact 2d ago$5,400Awaiting follow-up

Where the work is leaking

01

Your stalled proposals go quiet and stay quiet

You run the design, you send the $24K proposal, you follow up twice — then the homeowner goes dark while they "think about it," and your reps move to the next fresh lead. Solar is a months-long decision; the company that keeps showing up over those months wins the deal you already designed.

02

New leads go to whoever answers first

A web lead or form fill sits in an inbox while your reps are in consults. Speed-to-lead is everything — the installer who texts back in a minute books the site survey; the one who calls back tomorrow is one of four quotes the homeowner is comparing.

03

Past installs, after-hours, and reviews quietly leak

The customer who went solar two years ago is a battery and an EV-charger sale nobody is reaching back to. The evening call rolls to voicemail. That stalled proposal never gets the next nudge. And the homeowner thrilled with their first power bill never gets asked for a review.

One system. Start with the fastest money.

01

PULSE Wake — Proposal & Lead Recovery

Start here. We work your stalled proposals, dead leads, and past installs — the deals quoted and gone quiet, plus batteries and add-ons for customers who already went solar — with messages that bring them back to the table. The fastest money in solar is the proposals you already designed and never closed.

02

PULSE Flash — Speed-to-Lead

Every new lead — web form, campaign, referral — gets a personal text in seconds, so you're the first installer they hear from, not the fourth in a stack of quotes.

03

PULSE Voice — 24/7 Answering

Catches the calls your office can't — evenings, weekends, and overflow when your reps are all in consults. Books the site survey and routes the serious buyers.

04

PULSE Relay — Long-Cycle Nurture & Follow-Up

This is the engine for solar. A proposal that doesn't close on the first call is still alive — the homeowner is just thinking it over. Relay keeps the follow-up going across the full multi-month decision, the right nudge at the right time on that open $24K proposal, and hands the ready-to-sign ones back to your closer.

05

PULSE Stars — Reviews & Reputation

Asks every happy homeowner for a review once the system is on and the first bill drops, catches an unhappy one early so you can make it right before it becomes a public one-star, and replies to every review that posts — so your Google rank climbs and the next homeowner already trusts you.

06

PULSE Social — Comments & DMs

Answers the comments and messages on your social, so a homeowner asking about panels in your replies doesn't sit ignored. Full content management available if you want us posting too.

Watch Wake bring a customer back.

A real reactivation conversation — and you only pay when it books.

Live — what PULSE Wake does
1
Someone who went quiet
Marcus asked for a quote, then went dark 10 months ago. Your list is full of them.
2
PULSE Wake reaches out
It re-opens the conversation on its own, with a real, personal message. No one on your team lifts a finger.
3
They come back
It reminds them what they wanted and offers real times before they drift off again.
4
Booked — you only pay on results
A job you'd written off lands on the calendar. Wake runs on performance: no booking, no fee.
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Common questions

Exactly — so Wake and Relay are built for that. Wake re-opens the proposals that went quiet, and Relay nurtures them across the full months-long decision instead of letting them die after two follow-ups. The homeowner who didn't say no just needs to keep hearing from you. That's real money you already designed.

No. Most solar companies start with Wake because it pays back fastest — it works the proposals and leads you already have. Speed-to-lead, nurture, answering, reviews, and the rest turn on when you are ready.

We typically see 5-15% of a cold proposal list re-engage. On 300 stalled proposals, that is 15-45 conversations — installs you were not going to get otherwise, on a $24K average ticket.

Aurora Solar, OpenSolar, and most solar CRMs and field-service software. Proposals, calls, and customer notes sync automatically.

Let's do the math you've been avoiding.

Adjust the sliders to see your numbers

2,500
1,00010,000
$5K
$1,000$50K

You already paid $125K$375K to acquire these leads.

Leads2,500
Conversations875
Appointments175
Closed deals35

35 closed deals × $5K — you're leaving

$175K

on the table — today those leads earn you $0, just sitting there.

35% response · 20% booking · 20% close — conservative numbers from real campaigns.

Want to see if these numbers hold up for your business?

Take the PULSE Checklet's find where it hurts

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