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Your pipeline is full of quotes you never closed — and homeowners who only did half the house. Nobody is working them.

A whole-home window replacement is a $14K decision, and most homeowners don't make it all at once — they do the front of the house now and tell themselves they'll finish the rest later. So you have two piles of money sitting still: the quotes that stalled, and the customers who replaced five windows and still have ten to go. We start by working those quotes and phased jobs — the work you already chased and already earned — and nurturing the long decision, then the same system handles new-lead speed, follow-up, after-hours calls, and reviews, so nothing leaks while your crews are installing.

Take the PULSE Checklet's find where it hurts

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This is your pipeline right now.

Leads and past customers going cold while you're on the job — every one a booked job you didn't get.

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Revenue at risk
$0
in leads going cold from no follow-up
0
booked
MWMarcus WhitfieldFull window replacement · last contact 312d ago$14,000Awaiting follow-up
RFThe Restrepo FamilyPatio doors · last contact 241d ago$10,800Awaiting follow-up
PBPriya BalanBay window · last contact 198d ago$8,900Awaiting follow-up
TBTom ByrneEntry door · last contact 96d ago$6,000Awaiting follow-up
DRDave ReyesEgress windows · last contact 5d ago$4,800Awaiting follow-up
SKSarah KleinStorm windows · last contact 2d ago$3,200Awaiting follow-up

Where the work is leaking

01

Your stalled quotes go quiet and stay quiet

You measure, you quote the $14K whole-home job, you follow up once or twice — then the homeowner goes dark while they think about the number, and your reps move to the next fresh appointment. A window decision takes months; the company that keeps showing up over those months gets the job you already measured.

02

Homeowners who did half the house never get the rest worked

They replaced the five front windows and meant to come back for the other ten. That second phase is real money you already earned the trust for — same house, same product, same crew. But nobody reaches back, so the rest of the house stays drafty and the work goes to whoever knocks next.

03

New leads, after-hours, and reviews quietly leak

A web lead sits in an inbox while your reps are out measuring. The evening call about a drafty bedroom rolls to voicemail. That $14K quote never gets the next nudge tied to the rising energy bill. And the homeowner thrilled with a quiet, warm front room never gets asked for a review.

One system. Start with the fastest money.

01

PULSE Wake — Quote & Phased-Job Recovery

Start here. We work your stalled quotes and the homeowners who only did part of the house — the jobs you measured and the phases left to finish — with messages tied to the draft they still feel and the energy bill that keeps climbing. The fastest money in windows is the quotes you already gave and the second phase you already earned.

02

PULSE Flash — Speed-to-Lead

Every new lead — web form, campaign, referral — gets a personal text in seconds, so you're the first window company they hear from, not the fourth in a stack of quotes.

03

PULSE Voice — 24/7 Answering

Catches the calls your office can't — evenings, weekends, and overflow when your reps are all out measuring. Books the in-home consult and routes the serious buyers.

04

PULSE Relay — Long-Decision Nurture & Follow-Up

This is the engine for windows. A $14K quote that doesn't close on the first call is still alive — the homeowner is just sitting with the number. Relay keeps the follow-up going across the full months-long decision, the right nudge at the right time on that open quote and the unfinished half of the house, and hands the ready-to-talk ones back to your closer.

05

PULSE Stars — Reviews & Reputation

Asks every happy homeowner for a review right after a clean install, catches an unhappy one early so you can make it right before it becomes a public one-star, and replies to every review that posts — so your Google rank climbs and the next caller already trusts you.

06

PULSE Social — Comments & DMs

Answers the comments and messages on your social, so a homeowner asking about replacement windows in your replies doesn't sit ignored. Full content management available if you want us posting too.

Watch Wake bring a customer back.

A real reactivation conversation — and you only pay when it books.

Live — what PULSE Wake does
1
Someone who went quiet
Marcus asked for a quote, then went dark 10 months ago. Your list is full of them.
2
PULSE Wake reaches out
It re-opens the conversation on its own, with a real, personal message. No one on your team lifts a finger.
3
They come back
It reminds them what they wanted and offers real times before they drift off again.
4
Booked — you only pay on results
A job you'd written off lands on the calendar. Wake runs on performance: no booking, no fee.
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Common questions

That staged pattern is exactly the opening. Wake re-opens the quotes that went quiet, and it reaches the homeowners who did the front of the house to come back for the rest — same house, same product, you already earned the trust. Tied to the draft they still feel and the bill that keeps climbing, that's real money you already chased and already earned.

No. Most window companies start with Wake because it pays back fastest — it works the quotes and phased jobs you already have. Speed-to-lead, nurture, answering, reviews, and the rest turn on when you are ready.

We typically see 5-15% of a cold quote list re-engage. On 300 stalled quotes, that is 15-45 conversations — installs you were not going to get otherwise, on a $14K average whole-home ticket.

Jobber, ServiceTitan, Housecall Pro, and most field-service software. Quotes, calls, and customer notes sync automatically.

Let's do the math you've been avoiding.

Adjust the sliders to see your numbers

2,500
1,00010,000
$5K
$1,000$50K

You already paid $125K$375K to acquire these leads.

Leads2,500
Conversations875
Appointments175
Closed deals35

35 closed deals × $5K — you're leaving

$175K

on the table — today those leads earn you $0, just sitting there.

35% response · 20% booking · 20% close — conservative numbers from real campaigns.

Want to see if these numbers hold up for your business?

Take the PULSE Checklet's find where it hurts

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How many quotes and half-done houses are sitting in your pipeline?

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